About to take on Facebook?: Google co-founders Sergey Brin, left, and Larry Page.
About to take on Facebook?: Google co-founders Sergey Brin, left, and Larry Page. Photo: AP

Google, perhaps the only company with the clout and users to take on the seemingly unassailable Facebook, is reportedly working secretly on "Google Me", a product that would go head-to-head with the social networking giant.

The founder of popular link-sharing site Digg, Kevin Rose, kicked off a round of feverish speculation this week by tweeting that he had heard a "huge rumour" from a "very credible source" that Google was going to launch a Facebook competitor "very soon". Rose has since removed the tweet, saying he was asked to do so.
Adam D'Angelo, former CTO of Facebook and now co-founder of social Q&A site Quora, added fuel to the fire by declaring "This is not a rumour. This is a real project". He claimed to have received information from "reliable sources".