Image by Yann Ropars via Flickr Keywords and Optimizing Are King Researching and placing select keywords is vital in ensuring that your paper resume rises to the surface. Media resumes are no different. Here again, it’s about creating exposure for you and your background. Part of this depends on how you structure your social media resume. You might make it a standalone single page like your traditional resume, or you could break it into specific sections (skills, certifications, references, achievements, markets worked in, products sold). Breaking it into different sections can allow you to target and optimize specific keywords around related content for each page. Conceptually, this is very similar to optimizing individual websites and pages in order to drive traffic and rank high in search engines.
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