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Image by Yann Ropars via Flickr Keywords and Optimizing Are King Researching and placing select keywords is vital in ensuring that your paper resume rises to the surface.  Media resumes are no different.  Here again, it’s about creating exposure for you and your background. Part of this depends on how you structure your social media resume.  You might make it a standalone single page like your traditional resume, or you could break it into specific sections (skills, certifications, references, achievements, markets worked in, products sold). Breaking it into different sections can allow you to target and optimize specific keywords around related content for each page.  Conceptually, this is very similar to optimizing individual websites and pages in order to drive traffic and rank high in search engines.

Banyak faktor yang bisa menjadi penyebab kenapa rata-rata gaji para pekerja teknologi informasi (IT) di Indonesia terendah dibandingkan dengan Malaysia , Thailand , atau Filipina . Namun, hasil survei IT Salary Benchmark yang dilakukan ZDNet Asia dari September 2009 hingga November 2010 setidaknya bisa menjadi acuan. Sudah layakkah gaji yang Anda terima sekarang? Apakah masih rata-rata, terlalu rendah, atau sudah jauh lebih tinggi dibandingkan dengan sesama pekerja IT lainnya? ZDNet Asia melaporkan hasil survei gaji rata-rata pekerja IT berdasarkan  skill  IT dan jenis pekerjaan sesuai pengalaman kerja dan jenis industrinya. Survei dilakukan terhadap 1.269 pekerja IT di berbagai sektor dengan jenis pekerjaan dan kemampuan bermacam-macam. Di antara mereka, seorang pekerja yang menduduki jabatan IT management  di industri media,  marketing , dan  sales  menduduki posisi tertinggi dengan gaji rata-rata Rp 144,3 juta per tahun.

Image via CrunchBase Being able to familiarize yourself with your target market is extremely significant in marketing in spite of whether it is online or offline . You need to know what helps to attract your audience and you also need to know what pushes them away. You will want to know this information in order to get the right response from them. This is comparable when you engage in social media marketing on Facebook . One statistic posted on Facebook itself stated that it has 500 million active users and that half of them log in at least daily. That means that 250 million visitors come and log onto Facebook daily. People also spend nearly seven hours inside Facebook rather than on Google , Yahoo or MSN. There are really quite a few probable customers whom you can tap into however, you need to know how to advance towards them appropriately. Within Facebook you want to act like a friend rather than that of an Internet marketer. Your patron pool is inside Facebook itself and wh...

Perusahaan yang mengandalkan keuntungan dari jumlah pelanggan dan loyalitas merek kini melirik jejaring sosial. Lahan pekerjaan baru di bidang media sosial pun kini jadi sangat dibutuhkan. Beberapa bulan terakhir seperti dikutip dari Bloomberg Businessweek, perusahaan Sears Holding, Panasonic, Citigroup, Electronic Arts, AT&T, Fiji Water dan masih banyak lagi mulai mempekerjakan ahli media sosial. Sebagai pemimpin perusahaan yang begitu mengejar perkembangan dunia digital mereka memanfaatkan kepercayaan dan emosi yang hadir di jejaring sosial. Proses perekrutan ini berazaskan kepada kepercayaan bahwa seseorang mampu memahami perilaku konsumen di internet. Pete Cashmore yang menjalankan blog Mashable menilai saat ini menjadi peluang bagi industri ini yang benar-benar meledak. “Ada lebih banyak masyarakat yang berpartisipasi saat ini. Ada banyak perusahaan menyadari ini dan menganggap bahwa mereka harus memiliki strategi media sosial,” papar Cashmore.

Do you know how to use Social Media & Social Marketing for success in your business? You will when you read and use these 7 Universal Laws. There are lots of differing opinions about how to be successful with Social Media and Social Marketing, and whether it is worth it at all. To that end, here are the 7 Universal Laws for Social Marketing Success & Profit. The Law of Relationship – This Social Media thing is all based on relationship. Gone are the days when you could just throw up a website, get some traffic and make sales, all while hiding behind your computer. If those days were ever really here at all…Social marketing is based on the relationship you have with your followers, prospects and customers.

Should you have a Facebook Page ? Before integrating Facebook Pages (sometimes called “Facebook Fan Pages”) into your social media marketing mix, you need to think strategically. Georgina provided a basic overview of the need for strategy in “ Businesses and the Social Media Trap ,” and I ranted about the problem of not understanding strategy in the first place in “ It’s the Social Media Strategy Struggle .” This week, I want to discuss why people become fans of Facebook Pages in the first place. I’ll follow that with some thoughts on what doesn’t really work on Pages. After that, I’ll list some things that I believe do work, based on personal and professional experience, industry news and anecdotal information. I am surprised by the number of Facebook Pages that are popping up marketing what I would consider to be pretty “unmarketable” things for a Facebook audience. Let’s face it: Not everything should be marketed using every new cool tool on the block. Facebook Pages have spec...

One constant on the internet is that it never stays the same, changes in the technological features of the internet and the rules on how to best use those features to ones own advantage are constantly evolving. The same can be said about the laws of internet marketing. These laws can successfully be broken down into simple, but important key components that when executed together provide the springboard for internet marketers to jump beyond the distance of competitors and to net higher proceeds that are being made by internet frontrunners. A prominent presence on the internet, a multi-faceted approach, powers behind well designed business websites that have been search engine optimized, submitted to search engines, directories, link exchanges, and more, in an effort to achieve positioning within the search engines and to build a recognizable name for the internet marketer. When this is combined with online marketing that is prominently displayed in as many areas of the internet that ...

There's a fine line between what is considered a knowledge database and an invasion of privacy, and that line is likely to be determined by marketing. This week we wrote an article about Please Rob Me - a service that identifies Foursquare and Gowalla check-ins on Twitter and lets others know that a person is not home. While location-based services are often touted for their social and recommendation-based benefits, the realization that they can be used negatively have many questioning the responsibility of those groups that collect the data. In mid January Facebook founder Mark Zuckerberg stated that the age of privacy had come to an end and we responded that evolving preferences were not a valid justification of the elimination of privacy preferences . Nevertheless, between cookie tracking and browser identifiers like those shown in the EFF's Panopticlick and the fact that it only takes your zip code, gender and birthdate to identify you, it's hard to ensure to...

The news that Google ( GOOG ) might pull out of China has quickly become the hottest topic among China’s millions of Web users, prompting expressions of shock and disappointment — as well as flower offerings. “I heard people talking about Google’s leaving a couple of days ago, but I was still was completely stunned by the news when I arrived at the office this morning.” wrote Twitter user Fenng . “Ten years online has turned me from an optimist into a pessimist.”

It isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine. Here's something you probably don't know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will kill for the chance to throw money at you.