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Facebook Ties With Microsoft

Popular social networking site Facebook which has several millions of users all over the world has recently tied up with Redmond based software Behemoth Microsoft. The move may benefit both the companies. Facebook will be able to attract more users who are interested in using online applications. Similarly, Microsoft will be able to lock horns with arch rival Google whose Google docs are becoming increasingly popular with the web users with time. As per the deal, the users of Facebook will be able to make online documents using the online edition of Microsoft's latest office productivity suite, Office 2010. Mark Zuckerberg, the founder of Facebook revealed the Facebook for Docs application in San Francisco at F8 developer's conference. The application still is in its beta version. Meanwhile, Microsoft has announced that Docs.com is what the users will have to access for using online versions of latest office suite. The Facebook Microsoft tie up is clearly aimed to counter Goo...

5 Things That Don’t Work on Facebook Pages

Should you have a Facebook Page ? Before integrating Facebook Pages (sometimes called “Facebook Fan Pages”) into your social media marketing mix, you need to think strategically. Georgina provided a basic overview of the need for strategy in “ Businesses and the Social Media Trap ,” and I ranted about the problem of not understanding strategy in the first place in “ It’s the Social Media Strategy Struggle .” This week, I want to discuss why people become fans of Facebook Pages in the first place. I’ll follow that with some thoughts on what doesn’t really work on Pages. After that, I’ll list some things that I believe do work, based on personal and professional experience, industry news and anecdotal information. I am surprised by the number of Facebook Pages that are popping up marketing what I would consider to be pretty “unmarketable” things for a Facebook audience. Let’s face it: Not everything should be marketed using every new cool tool on the block. Facebook Pages have spec...

A Bad Week for Google?

By some accounts, this week hasn't been so great for Google. The first bit of bad news concerns sales of Google's Nexus One phone. On Tuesday, the market analytics firm Flurry released a report saying initial sales of Google's Nexus One phone have been slim compared to the Droid and the iPhone. The firm compared sales of those those phones over the first 74 days they were on the market. In a blog post , Flurry says it chose that time period because that's how long it took the original iPhone to sell 1 million handsets when it was released in 2007.