Gowalla is a location based web app that lets your friends know where you are checking in. It focuses on ranking locations based on how many people check in and check out -- which helps you find a good place to eat, shop or play. Also it mostly requires that you have your iPhone handy so you can check in to get coffee or grab some milk. Have you used Foursquare? Lets pretend Foursquare is Facebook and Gowalla is Twitter. Why did you start using Twitter? Because it is simple, it does one thing very well, maybe better than the competition. Its light and fast. Same with Gowalla, it takes what you use already, simplifies it and then makes it function better, look better, and feel better.
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