Facebook can be called an internet phenomenon. Its rapid growth since it was introduced as a service made exclusively for Harvard students in 2004 is a spectacular example of a successful social media project. While its closest competitor, MySpace, is stagnating and struggling to sustain its user base, Facebook continues to attract new users. In this article, we’ll try to look to the reasons behind the tremendous success of Facebook. Brief history: Facebook was founded in February 2004, by Mark Zuckerberg and his roommates – Dustin Moskovitz and Chris Hughes. It received its first large investments 2005, while Facebook was still not available for the whole public. Facebook was opened to anyone aged 13 and above only in late 2006. It is currently valued somewhere between $1.3 and $10 billion and is the leading social network in the world with more than 200 million registered users.
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