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Google-owned DoubleClick buys ad tech startup

DoubleClick Inc., an Internet ad service owned by Google Inc., said Thursday that it bought online ad technology startup Invite Media. Invite Media, which is based in New York and Philadelphia, makes tools to help marketers bid on online advertising space. Financial terms of the acquisition were not disclosed. Google bought DoubleClick in March 2008 for $3.2 billion. More recently, the online search leader passed the final regulatory hurdle in its $750 million acquisition of mobile ad service AdMob in May when the Federal Trade Commission unanimously approved that purchase.

10 Tips To Increase Google AdSense Earnings

Over the years, Google AdSense has emerged as a lucrative source of revenue for those willing work up their brains. Most people creating websites or blog with the intentions of generating  AdSense revenue are under the impression that they can strike gold with impressive content and  ads on the header. Their dreams are shattered long before reaching the break even. This is quite frustrating and sometime people quit. However, the game of converting the visits into clicks, requires much more than just attractive layout and engaging content. The key is optimize your site for Google AdSense using the features and tools to your advantage. You need not be reminded - if you are earning Google is also earning. We made an effort to filter out some unique tips for increasing your Google AdSense earnings. 1. Use keywords to get Google AdSense clicks Using appropriate keywords can generate handsome Google AdSense earnings. For higher paying keyword you can search the Google Keyword Tool ...