Image by Eneas via Flickr That's not to say we'll be tweeting with zombies or playing FarmVille with ET. Gartner predicts the coming of "social bots"-- automated tools used by brands and organizations to engage consumers. "Efforts to systematize and automate social engagement will result in the rise of social bots--automated software agents that can handle, to varying degrees, interaction with communities of users in a manner personalized to each individual," the report reads. Gartner says that bots will become so common that an estimated 10% of our friends may be nonhuman. According to AllFacebook, the average user could soon have as many as 500 friends online--which means around 50 of them will not actually exist if Gartner's estimate is correct.
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