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You may have noticed that WebWorkerDaily now publishes many of its authors’ tweets beside their articles. The syndication of contractors’ and employees’ tweets like this is becoming more common as everyone from fitness instructors to real estate agents seeks to take advantage of social media’s personal branding possibilities. If your tweets haven’t been syndicated yet, that day may not be far away. When it comes, you’ll probably need to decide whether you’re going to self-censor for the benefit of whoever’s paying your invoices. What will you do? A Matter of Perspective One thing that can definitely be said for social media is that they allow users to express themselves freely, and as users, we relish such unrestricted opportunities. For many, social networks may provide the only opportunity to engage online with a broader “public” completely as ourselves. The problem is that those who want to syndicate your tweets — to give you wider exposure, to help you engage with t...

Steve Jobs, Apple's chief executive, doesn't often answer emails from his customers but when he does his replies are short and blunt. Here's our top five.