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Image by Yann Ropars via Flickr Keywords and Optimizing Are King Researching and placing select keywords is vital in ensuring that your paper resume rises to the surface.  Media resumes are no different.  Here again, it’s about creating exposure for you and your background. Part of this depends on how you structure your social media resume.  You might make it a standalone single page like your traditional resume, or you could break it into specific sections (skills, certifications, references, achievements, markets worked in, products sold). Breaking it into different sections can allow you to target and optimize specific keywords around related content for each page.  Conceptually, this is very similar to optimizing individual websites and pages in order to drive traffic and rank high in search engines.

Facebook and Google don't much acknowledge that they're direct competitors, though there's no question that in many ways they are. Eric Schmidt recently said Bing was it's main competitor , and Mark Zuckerberg said its new messaging system isn't an email killer and that "Gmail is a really good product." It's true that Bing poses a significant threat to Google's search market share if Microsoft's stars align the right way (Windows Phone is a huge success, people search from within Facebook more, etc.), but it is Facebook that is practically omnipresent throughout the majority of the web. You'd be hard pressed to find many authoritative sites that don't have some kind of Facebook integration, even if it's just "like" buttons. It is all of these many, many integrations together that make Facebook a very dangerous opponent to Google.  More to Google Than Search First off, it's worth noting that Google has its tenta...

Image via CrunchBase Facebook , Amazon and Zynga will invest in a fund named as sFund to develop application and services for the new generation of social web. The major share of $250m will come from venture capital firm Kleiner Perkins Caufield & Byers . The main focus is going to be on social start-ups for industries from consumer to enterprise and from health to mobile. It will not invest in direct competitors to Facebook, Amazon or social gaming company Zynga. “There’s going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way,” said Facebook’s Mark Zuckerberg. KCB partner KPCB partner John Doerr also backed the same opinion. He told BBC news “These social networks are going to go from a half a billion people to billions of people connected on the planet and so represents an extraordinarily exciting time on the internet.” sFund is similar to KPCB’s $200m iFund that invested at companies who create applications for Apple’s iP...