Blogger (service) Blogger is a blog publishing system. It was created by Pyra Labs, which was bought by Google in 2003. The service itself is located at www.blogger.com, and blogs that do not publish to their own websites are hosted by Google at subdomains of blogspot.com . History On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. About a year later, Pyra Labs' co-founder, Evan Williams, left Google.