Social media is a powerful tool, but it’s not automatically going to help your small business. If you do it right, Twitter can help you turn curious googlers into loyal customers, but if you’re not going about it the right way, it’s simply a waste of time—or worse, turn potential customers away. Here are 8 tips for making Twitter work for you. 1. Do be easy to find Choose a Twitter name close to your business name, and write a clear profile that explains what you do and where to find you. Use key words that people might be searching for: your neighborhood, your primary focus, and a link to your full website. 2. Don’t shout Using all caps is considered impolite. Consider grammar and spelling, too—even if it’s casual, it’s still important to be professional on Twitter.
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