Most interesting is the fact that they have ranked Facebook so low that some analysts believe its trustworthiness as "abysmally low". I wouldn't be too surprised with this outcome though, what with all the privacy and content ownership issues that have been haunting faccebook for some time now.
But, thats the obvious thing, isn't it? The most important question is, why are people still flocking to Facebook? or are they?
The report concludes about why Facebook can continue to perform so well despite the such low customer satisfaction:
- Facebook has become a defacto choice for many people - The report claims that Facebook has a monopoly. It states that Although there are literally hundreds of social networking sites around the world, [...] there really is no other choice for people wanting to connect with friends, family, and colleagues regardless of interest, age, geographic location, gender,