Image via CrunchBaseOne statistic posted on Facebook itself stated that it has 500 million active users and that half of them log in at least daily. That means that 250 million visitors come and log onto Facebook daily. People also spend nearly seven hours inside Facebook rather than on Google, Yahoo or MSN. There are really quite a few probable customers whom you can tap into however, you need to know how to advance towards them appropriately.
Within Facebook you want to act like a friend rather than that of an Internet marketer. Your patron pool is inside Facebook itself and when people are on here they are searching for groups to unite with, funny videos to view, or for information on the latest games. Spending money or buying things is really one of the last things on their mind. So this form of marketing really provides you with the opportunity to be a friend and talk like a friend. You can post funny videos or give them link to useful information. When people like you and they will be inclined to propose more friends to you too. This also helps to give you the representation of a friend and not a spammer.
When you create a group page inside Facebook, you can't expect to lie back and let them handle it. A group is also another place where you get to know your audience. Groups page works pretty much like comments on a blog but with extra features. What the administrator post inside the groups page will appear to all the members. Thus if a member comment on that post, it will appear to everyone else as well. This way you can easily start a discussion and have everyone join in. The new members will also not miss out on the older discussion as well. He can easily browse through the older post as it will not get deleted.
Another unique feature about Facebook is that you can create widgets. These widgets can do lot things like make a private chats, show promotional videos or automatically give coupons. The users don't have to install anything as it is built into their Facebook page and can be spread around. The widget can also be used to point back to your website so that is free advertising to you.
To begin viral marketing inside Facebook it really doesn't take tons of effort because information is easily spread. Users are able to use a feed page where they can take note of what is happening to their friends. For instance, if their friends "like" something, you will see it too. Furthermore, if a person is tagged inside a photograph, you will see this as well. People can easily get intrigued or curious about this and start clicking on the links.
Facebook is not your ordinary deal like blogs or websites. It is a different field all together and you should adapt your strategy accordingly.
source: http://homebusinessreloaded.com/2010/11/16/social-media-marketing-with-facebook-becoming-accustomed-to-facebook/
