YouTube has announced an exclusive deal to broadcast live online the entire cricket season of the upstart Indian Premier League this year. "[This is] the largest and most extensive live streaming that we've ever done, I think that's ever been done on the internet before," Shailesh Rao, Managing Director, Google India said yesterday. The season will be shown everywhere around the world except inside the United States.
YouTube streaming live sporting events? That could really shake things up. The UK Guardian said today that the deal is "casting into doubt the value of British TV broadcast rights." YouTube has only done live streaming for a select few special events in the past, like the US Presidential Inauguration. For how long will the distinction between live and recorded video make sense, though?
source : http://www.readwriteweb.com/archives/youtube_inks_first_live_sports_broadcast_deal.php
YouTube streaming live sporting events? That could really shake things up. The UK Guardian said today that the deal is "casting into doubt the value of British TV broadcast rights." YouTube has only done live streaming for a select few special events in the past, like the US Presidential Inauguration. For how long will the distinction between live and recorded video make sense, though?
source : http://www.readwriteweb.com/archives/youtube_inks_first_live_sports_broadcast_deal.php