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Can Google's Chrome Banner Change the Course of the Browser Wars?



Google has an ad banner in their search home page for their Chrome browser. Can it eventually change the course of the browser wars? And what can happen if it does?


Google's search home page has stayed clean forever, with no clutter or advertising banners of any kind. When Chrome came out, they broke their self-imposed rule to promote their browser whenever an Internet Explorer user arrived to their page. Using their most powerful nuke—the most popular home page in the world—Google is looking to change the course of the Browser War. Now that Chrome is available for Mac, the banner has started to appear in Safari too. According to the latest statistics, their strategy is working well, growing to a 4.4% browser market share in 15 months.

Google knows they need to control the web in every sense, and Chrome is now one of the most important pieces in their strategy to keep their web stronghold. It's clearly the cornerstone of their future plans to take over the incoming new computing world—a world of smart phones and new devices that will eventually replace the computer as we know it. They are hoping the majority of those smart phones would be running Android, and tablets and computers would running ChromeOS. And rendering their web world, there will be Chrome. Not Internet Explorer, Safari/Webkit, or Firefox. Google wants to own the delivery medium, power the hardware, deploy the browser, and then control the delivery of the content. They want the whole enchilada. Read more >>>
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